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16 years ago, I started my car insurance agency, InVision Insurance, and didn't have much money for advertising—I had to be resourceful. I relied on a book called " Guerrilla Marketing " that gives all kinds of ideas on how to market with little money. Here are three “low cost” tactics I used to grow my business: The Power of the Ask (Referrals): Your happy customers are your best sales team, but they won't always spread the word unprompted. Always ask. A simple, "Who else

Hundreds of preventable roadside deaths occur every year. Don't wait for a breakdown to realize you're unprepared. Here is what driver should keep in their trunk: High-Visibility Vest: If you must exit the vehicle, being seen is your #1 priority. Road Markers: Cones, triangles, or flares help other drivers see your car from a distance and avoid a secondary crash. Powerful Flashlight: Essential for night repairs or flagging down help. An "Emergency" Jacket: A flat tire in

Every January brings changes to the road in the form of new laws. Here are the most important updates: E-Bike Safety (AB 289): All electric bikes must now have a red rear reflector or light visible at all times.  School Zone Safety (AB 382): Cities now have the authority to drop speed limits to 20 mph in school zones . This is a "slow roll" toward a statewide 20 mph limit by 2031. Red Light Cameras 2.0 (SB 720): Expect to see more cameras at intersections. These issue "ci

Just as you set personal goals, your business needs its own New Year's focus, which should be outlined in an annual business plan . Every year, I update my plan with my core strategy, adjusting annual goals and listing the specific tasks or tactics needed to achieve them. This ensures I continue to make progress and serve customers, employees, and partners at a high level. 📝 Creating Your Simple Business Plan Keep It Simple: Don't overcomplicate it! The most effective plans

I genuinely look forward to the New Year as a chance to improve. After more than 20 years, I've developed a simple system that has proven to be effective: ✅ My 4-Step Resolution System Three Is the Number: Focus on only three of your most important resolutions, covering different topics. Example: One for Health , one for Relationships (you can even have your spouse suggest this one), and a Free one (e.g., related to a child or hobby). Put Up a Sign: Ensure you are const

We recently heard from a longtime customer who was sold a stolen car and now risks losing the money he paid for it. Unfortunately, car scams are common, but you can protect yourself! Follow these steps to ensure you're making a safe purchase: 🛡️ Essential Pre-Purchase Checks Check the VIN for Stolen or Salvage Status: Use the National Insurance Crime Bureau’s VinCheck system to see if the car has been reported stolen or declared salvage. Get a Vehicle History Report: Pur

As a business owner, there’s an invisible but powerful force that guides your team and is noticed by every customer: Business Culture . Business Culture is the core set of values and expectations that define how your business operates and how employees are expected to behave. Aligning your culture with your business goals and customers can have a massive impact on your success. Culture in Action at InVision As an example, our entire business model is built around offering no

As a proud native of Yucatán, Mexico , I highly recommend everyone visit this unique and special place at least once! My wife and I recently took a trip, and I’m excited to share a few of our favorite spots and some insider tips. Our Yucatán Adventure Highlights Cancún: We kicked off our trip at the Royal Cancún resort. It was perfect—not as busy, chaotic, or expensive as some of the other hotel zones, offering a great balance of relaxation and fun. The Mayan Train to Mérida

It’s a fact of life: financial businesses, including  car insurance companies, often charge fees. The good news? Knowing about them can help you save money! Here are common insurance fees and simple ways you can manage or eliminate them: Installment / Billing Fee: Typically $2 to $12 per month . Savings Tip: Pay your policy in full to eliminate this fee, or sign up for automatic payments from your bank account to significantly reduce it. Late Fee: Usually $5 to $10 if yo

California now requires all businesses with at least 1 employee to have a retirement plan for their workers. This could be a plan that you design such as a Simple IRA or a 401K or you can participate in the state-managed CalSavers program . The CalSavers program is easy to join and participate in…you would just need to manage the payroll contributions/deduction and submit them via their portal. If you have 5 or more employees , the deadline has already passed. For those bu

“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.” - Plato It goes without saying that music is a universal language and amazing art. Anyone can get lost in their music, that makes them feel something special or even brings back feelings or memories. So on that “note”, here are the InVision Team’s favorite songs. RAFAEL (OWNER/AGENT): “My favorite song is Sound of Silence by Disturbed . It's a powerful gentle song with

We sometimes come across this question and it usually has to do with an “SR-1” . The SR-1 is a form that the DMV requires a driver to complete after an accident, regardless of who was at fault, when: Damage to property exceeded $1,000 There was an injury or fatality involved Most accidents fall into one of these categories. What Happens If I Don't File It? If you fail to complete the SR-1 and the DMV learns about the accident (through a police report or the other driver fili

Segmenting your market is a simple yet powerful way to better serve your customers and grow your business. It involves grouping your...

Like most people that work in insurance, I ended up getting into it by accident (pun intended!). This story starts in Seattle when after...

Everyone knows that insuring a teen driver can be expensive. The higher cost reflects the increased risk, but that doesn't mean you can't...

Artificial Intelligence (AI) is no longer just a futuristic concept – it's here, and it's already making a significant impact on...

Every Sunday morning, I try to hit the trails for a 1-2 hour hike. It's truly the perfect activity! You get fantastic exercise, and if...

Ever wonder what is a deductible on a car insurance policy? It's the amount you pay first toward your vehicle's repairs if you have...

Dale Carnegie's "How to Win Friends & Influence People" is my all-time favorite business book. Don't let the title or the fact that it's...

"If you don't charge broker fees on car insurance, then how do you make money?" This is a question I have been asked a few times, and I...