BUSINESS OWNER CORNER: IS YOUR BUSINESS CULTURE HELPING OR HURTING YOUR SUCCESS?

As a business owner, there’s an invisible but powerful force that guides your team and is noticed by every customer: Business Culture.

Business Culture is the core set of values and expectations that define how your business operates and how employees are expected to behave. Aligning your culture with your business goals and customers can have a massive impact on your success.

Culture in Action at InVision

As an example, our entire business model is built around offering no broker fees. This no-fee model means our culture must prioritize serving our customers well, with honesty and integrity, to earn their long-term loyalty. The team is expected to live up to that promise every day and it’s why InVision has thrived for over 16 years!

3 Keys to Building a Great Culture

1. Lead by Example: You, as the leader, must define the values and expectations through your own example and guidance.

2. Hire for Fit: Actively hire people whose personal values align with your company's culture.

3. Ensure Company Alignment: Make sure your defined values directly support your overall business goals, strategy and direction (i.e. Business Plan) 

   
   

Business Culture is one of the most critical elements of long-term success. Make it a conscious priority to build a great one for your organization!