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BUSINESS OWNER CORNER: ONLINE MARKETING BASICS

Writer's picture: Rafael ArredondoRafael Arredondo
Close-up of a keyboard with a blue key reading "ONLINE MARKETING" in white text, set against dark grey keys.

If you have not done a lot of online marketing, this would be my biggest suggestion on how to grow in 2025.  And it does not have to be expensive or complicated.  Here are my top tips on getting started with online marketing:

  • Fill out a Google Business Profile.  87% of all searches is done with Google (1) so by establishing your business with this search engine allows you to be more easily found, especially by those near your location.  And it’s easy and free by going to this link.

  • Ask customers for Google (or Yelp) reviews.  88% of customers read Google Reviews before making a purchase.(2)  You can even find a link in your Google Business Profile that you can text or email to customers and make it super easy for them to do a review.  

  • Create and update your website.  Having a website makes it a lot easier for someone to find you online.  You can use website builders like WIX or Foursquare that make it easy to create your own site or you can hire a professional to do it for you at a low price by using companies like Fiverr.  

If you have any questions for me on how to use digital marketing to grow your business in 2025, please feel free to email me at rarredondo@invisioninsurance.com…I would be glad to share my experience and guide you in the right direction.

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